Float65 Mechanical Keyboard

TLDR: Making a keyboard from scratch and selling it to hobbyists through the internet (launching in 2025)

The Float65 Mechanical Keyboard was a personal project from 2024. I completed the design, prototyping, manufacturing, product photography, multi-channel marketing and paid media while collaborating with retailers and influencers to bring this project to life, selling over 300 preorders before unfortunately cancelling the project for business-related reasons.While the project was very well received in among mechanical keyboard hobbyists, it ultimately didn't come to fruition in 2024. I am planning a relaunch in mid 2025 with new retailers, improved pricing, and a new primary manufacturer.

Kitchener-Waterloo Coffee Collective

TLDR: Marketing for a shared coffee roastery

Beginning in 2024 I've been helping KWCC with some social and web content. This has included social posts, photography, email content, Google ads, Meta ads, and more.In 2024, my efforts (and the amazing work of the team at KWCC) helped memberships grow by 50% in addition to other growth milestones.Below is some content I made for them, or you can see what they're about at kwcoffeecollective.com.

dbrand

TLDR: Product photography, photo editing, and social content for a dedicated 1M+ userbase

In 2022/23 I worked at dbrand/Latercase as a photo editor and creative specialist. Primarily my role was in shooting and editing our product photography catalogue for new and upcoming devices. I also designed advertising, web pages, emails, and other content in a fast-paced, startup-style environment.Below are screenshots of content I shot, designed, or worked on.

#hope

TLDR: Pro bono projects for a local mental health charity

Over the last few years I've had the opportunity to help out a local mental health charity, #hope, with various marketing-related deliverables. Check our some of the work below or learn more at hashtaghope.ca. I love getting the chance to do work for these guys.

FRL84

TLDR: My first self-designed keyboard project sold to hobbyists in 2023

In 2023 I partnered with a small keyboard builder and retailer, P3Dstore, to develop and sell the FRL84 Mechanical Keyboard Kit. The stacked-acrylic design was relatively simple to design and easy for newcomers to the hobby to assemble. The project was successful and fun dive into keyboard merchandising.Below are some photos I took and assets I made for the project.

Edge Notebooks

TLDR: Successful Kickstarter campaign for handmade notebooks

Edge Notebooks is a project originally conceived for my graduating thesis project. After an initial unsuccessful Kickstarter campaign, I relaunched the campaign in February of 2020 with revised pricing and a new plan of attack. The project was very successful, selling more than 250 notebooks to over 150 people around the world.After the Kickstarter campaign, I launched a Shopify site (edgenotebook.ca, no longer live) to sell through my leftover stock.

2019 RGD Student Awards Finalist: The Workhouse Award for Book Design

Misc Keyboard Photography and Hardware Design

TLDR: I like computers and keyboards and stuff...

Monigram Coffee Roasters

TLDR: Packaging and branding projects for a local coffee roaster

I had the fantastic opportunity of working with the team at Monigram Coffee Roasters to develop new bag designs and a labeling system for their locally-roasted coffee. This eventually led to further developing the brand with subscription box packaging, business cards, door hangers, home brewing guides, wholesale sell sheets, travel mugs, and more.

Grand Valley Fortifiers

TLDR: In-house marketing design in the agriculture industry

From 2016 to 2022 I had the opportunity to work at the GVF group of companies both part-time and full-time after I graduated.As a Marketing Coordinator on a small team I was responsible for web and print advertising (from postcards to billboards), event planning and execution, branding, staff communications, and assisting with larger marketing campaigns.Below are a collection of images, screenshots, and mockups of projects I worked on during my time there.

Keycap Designs

TLDR: Custom keycap designs for your keyboard

Themed custom keycap designs for an enthusiast keyboard store in the US. Marketing materials included basic Blender 3D models of each set on a few different keyboards. The first of these sets, "Chupacabra" began shipping to customers in November 2021.

Reep Green Solutions

TLDR: Brand material and signage for a local environmental organization

In late 2019 I had the opportunity to design the annual report for Reep Green Solutions, an environmental organization based in Kitchener, ON. This report acted not only as an internal report for staff and sponsors, but also as a promotional handout to educate the public and inform potential donors of what the organization has accomplished in their 20 year history.Later on, I got to work on one of their outreach projects: Depave Paradise. The project works to convert old and unused parking lots into usable greenspace. For these locations they needed some educational signage that they could place at the sites to teach locals about the project and advocate for greener spaces city-wide.

Conestoga College Projects

TLDR: Here are a couple cool projects I did while in college that I think are fun

Grist Wheat Beer

Grist is a beer brand designed for a project at Conestoga College. The line of Grist products was designed to be a drinking experience, elevated over your typical weekend beer. This audience of craft beer lovers and lovers of fine beer was targeted through the use of bold brand colours, tall cans, high alcohol content, and clean design.

2019 RGD Student Awards Finalist: 52 Pick-up Award for Typography

Dust & Shadow Film Festival

Dust + Shadow Hard Sci Fi Film Festival is a hypothetical film festival imagined and designed for a Conestoga College Graphic Design project.The full brand package includes the logo, logo animation, posters, signage, identity manual, website, and mail-out packaging.

2019 RGD Student Awards Finalist: Entro Award for Placemaking Design